Milan Congress, 19 May 2017

Speakers

Natalia Hatalska, infuture hatalska foresight institute, Warsaw

Carlo Iacovini, Local Motors, Berlin

Jeremy Lindley, Diageo, London

Stefan Casey, Nestlé, York

Eric Fresnel, Sleever International, Paris

Essi Lauri, Stora Enso Consumer Board, Helsinki

Ian Ritchie, Jones Knowles Ritchie, London

Carsten Busshoff, Pacproject, Hamburg

André Hindersson, Silver, Stockholm

Stefano Dell'Orto, NEOM, Verona

Patrizia Moschella, NABA, Milan

Luca Ferreccio, NABA, Milan

Gregorio Poggetti, NABA alumnus, Designer, Milan

Luca Ganimede, NABA alumnus, Designer, Milan

Picture gallery

REALIZE IT.
Consumers are demanding: they want customisation, have high expectations of products and packaging, want to make purchases at the push of a button and expect infinite availability. It is a huge challenge to brand owners, packaging producers and designers. Work methods and functions are changing, requiring new skills to build and maintain client relationships. Digitalisation is generating new business fields and offering infinite new possibilities in design. A new generation of digital natives is now turning the world of agency work upside down.

EMBRACE IT.
We got insights into consumer expectations and were inspired by new ways of innovative cooperation techniques. We listened to what brand owners and the packaging production industry have to say about how they face the changes confronting them. And we could benefit from designers sharing their experiences and main concerns and learned how they turn challenges into advantages.

TAKE THE CHALLENGE TO THRIVE.
You met experts from various professions in packaging design and production and could gain insights into their business approaches – we hope very much that you found inspiration and ideas for the successful development of your own business!

Supporters & Friends