Talk: FROM COST SAVINGS TO VALUE CREATION – AN INTRODUCTION TO THE PACKAGE VALUE TOOLKIT
Value Toolkit is a consumer research tool developed for concept testing. The tool provides a versatile and a low-cost method for the development of existing packaging, as well as new ideas and concepts. The talk presented the contents, as well as some case data collected on the toolkit.
Talk: BEAUTY DOESN’T DO THE JOB. TRANSFORMING FEATURES INTO BENEFITS
Creating a customer centric packaging means to translate an engineer’s great invention or a good marketing idea into a comprehensible benefit for the shopper. Vivid examples of disruptive and clever solutions showed how structural packaging developments, personalization and illustrating information can increase demand and incite desire.
Talk: HOW WILL E-COMMERCE IMPACT PACKAGING TO BOOST SALES
As consumers are buying more & more categories online ….we need to get there before they do !
However, the online visual identity of the FMCG category has not been prioritized. After having evaluated several primary e-commerce website, Bruno shared the 4 major constraints into solutions to help companies & brands to succeed.
Talk: ON THE ORIGIN OF INNOVATION
Where do innovations arise? Why do some innovations get across the valley of death and others don’t? Why can some companies introduce decisive innovations every year, whereas others only talk about it? Guido Stompff debunked the myth of the lone inventor and demonstrated that ideas arise in between us and the world. He explained that the overly analytic approach most companies have is killing innovation rather than facilitating it. Instead he proposed a way of reasoning and acting that is geared towards learning by creating. That puts visualizations and prototypes central. And that takes a radical human centered perspective. An approach that resembles the way designers work, and is named design thinking.
Demonstration: VIRTUAL PACKAGING IN THE REAL WORLD
In this session, visitors experienced a live demonstration of how AR technology supports the review and approval process in the packaging and label production workflow. Hyper realistic 3D virtual mockups of all kinds of packaging can be visualized in context long before the ink hits the substrate. The result is instant and clear communication between designer and brand owner, also when using mobile devices. It was shown how 3D virtualization software allows for an immersive shopping experience long before the actual product or its packaging is produced.
Talk: NEW ROLES FOR PACKAGING – THE KEY DRIVERS
Distribution, marketing, communication and sustainability – changes, importance, focus, drivers? The talk revealed key findings, present studies and give examples. The exhibition of the Pro Carton ECMA Award Winners gave proof of outstanding cartonboard packaging design.
THE FUTURE OF PACKAGING DESIGN
Design students from NABA Milan and btk Germany presented their creative solutions to the future of packaging in the field of packaging, fashion, industrial and graphic design.
Following epda revealed the winning designs and congratulate the winners!
Talk: INSPIRATIONAL PACKAGING FOR THE FUTURE
The PrintCity Alliance invited visitors to get inspiration and a glimpse into the future of Value Added Packaging. This was of relevance not only for brand owners, designers and creatives but also for printers, converters and all stakeholders along the whole value chain. The presentation showed future technologies and give inspiration for creative packaging. With the help of samples it was explained: WHAT can be done and WHY should a brand owner do it?
Workshop: INSPIRATIONAL PACKAGING FOR THE FUTURE AND HOW TO REALISE IT
Rainer Kuhn’s presentation was followed by a technical seminar with details about HOW the presented techniques can be successfully implemented.
epda President, Renne Angelvuo, will welcome you by sharing the success story of his red dot awarded design “This is not a Calvados”. Come and join designers for a drink to share your impressions of latest news in packaging design and production!