In 2017, in the category Product Identity, the prize went to Dragon Rouge Warsaw for Inna Bajka!
Inna Bajka (The Brand-New Story) was created out of a tease, the brand challenged the belief that healthy food was neither tasty nor easy to prepare. In the end Inna Bajka portfolio was to include breakfasts and lunches both tasty and extremely easy to prepare.
Working on Inna Bajka made the Client and the Agency take a true journey together hand in hand. During that journey the concepts were born forging and sparkling at the workshops and brainstorms. The entire brand awareness was built, starting from the positioning strategy, the name, the claim (We have a nose for good food), the brand heroes and continued through the visual identity, the packaging, OOP communication and the website with e-commerce functionality.
In Inna Bajka you will get to know The Early Bird who gets up in the morning to make himself a yummy porridge for breakfast. You will meet The Wild Provider who will provide healthy seeds and dried fruit, the Full Wolf who knows how to prepare a nutritious lunch and the Whole Sheep (she is still in one piece thanks to the fact that in this world no food is of animal origin).Thus, the New World we created. The world which catches the eye and brings the joy. Nice, cheerful, colorful and healthy. The World of the Brand-New Story. And why did it succeed? Because Dragon Rouge Warsaw HAS A NOSE FOR GOOD FOOD.