Medovarus is the creative result of an original beverage gifted with a unique formulation, made of natural ingredients. It all began in the historical town of St. Petersburg, cradle of the brand. The romantic nature of this rare product allowed it to easily blend with the city itself, along with its philosophy: “Medovarus, a whole world of freedom, dreams and inspiration.” No better start to explore new latitudes…
epda member DDC-Lab wanted to create a modern label inducing a new line of beverages flavors obtained from natural fermentation, which provided the brand’s values and would allow to clearly identify the uniqueness of the product right from the shelf. Their strategic task was to emphasize the naturalness of the ingredients. Travel is the theme they decided to put emphasis on. The air balloon – a symbol of absolute freedom – was chosen as the Central image.
Then DDC-Lab defined the perfect style they needed to convey their message: a retro-futuristic steampunk style. The fruit appearing on the label illustrates the beverage’s specific flavor. It is definitely a direct metaphor: apples and pears replace the top part of the aircraft, while confirming the concept’s initial design. Romantic characters of the 19th century emphasize the lightness of the drink and recall the oldest of recipes. For instance, for the cherry’s “Kriek”, with its slight bitterness and more mature taste, the visual that appeared so obvious to them was definitely the airship.
Each of the bottles’s collerette features the map of the Russian Northern latitudes. Their upper part focuses attention on the brand’s identity: the Northern Russian capital, as well as the organic nature of our precious beverages’ production.