Wow, here is an amazing project by epda Member DDC.Lab: Branding & Packaging Design of a Shampoo for men who have their heads shaved! How to wash your hair if you have your head shaved bald? It seems that cosmetic brands have ignored a significant group of men who have chosen to shave their heads bald. Urban Cosmetics team have launched a special product for washing a shaved head. And DDC.Lab developed the product brand name and the shampoo packaging.
“In the title we intentionally used the «biting» word-game SkinHead, avoiding the negative connotation. The new brand has absolutely nothing to do with the culture of skins and is far from nationalist ideas. The philosophy of the project is completely opposite — we unite men of all races, ages and social strata into the culture of SkinHead. It does not matter who you are and what your views are, if you have a shaved head — this shampoo is for you. The chosen brand name turned out to be very powerful emotionally, so it became the main focus in packaging design. Therefore, we have chosen the eye-catching fonts and a suitable shape of the bottle. The familiar shape of the sharp blade has become the basic image for the label. «Steel» coating appears due to the silver texture of the label and its complex cutting. We use only simple fonts and a minimum of necessary information about the product on the label. Font “iroquois” helps to separate different special products from the cosmetic line by setting additional dynamics to the label.” says Art Director Alexander Frelikh, DDC.Lab.