There has probably never been so much challenge and opportunity for brand owners and design agencies at the same time: While brands are losing importance for many people, the cards are being reshuffled by technological developments and mega-trends such as sustainability and safety. Corona seems to have a time-lapse effect on top of it. What do you do in this rapidly changing situation? The practice-oriented lecture shows good and weak examples from the world of brands and gives a number of take aways for more success. The bottom line is that customer centricity has remained to be a key factor to success.
The 40-minute presentation will be followed by a 15-minute Q&A part.
Guest Speaker: Christian Prill, STRAT FWD