Register now for the upcoming LIVE FLASH
20 May 2021, 12 pm to 1 pm CET, wit Jessica Felby
Have you ever been asked by a client to design a ‘just the packaging’? Have you argued your need to design the whole End to End User Experience to be told that the shopper team, digital team or communications teams will mange those aspects with ‘their agencies’?
We cannot use Mad Men Age thinking and expect Experience Age outcomes.
In this presentation Jessica Felby will share examples with you of pack design pushed out to a brand experience versus a brand experience distilled onto a pack, case studies to give fuel to your arguments for holistic end to end thinking and processes that can help you and your clients think and work this way.
Jessica’s is understanding of the client-agency relationship comes from having worked on both sides. On the agency side she worked in the UK and Canada developing brands for small niche companies as well as large US retailers such as Walmart and Target. On the client side she worked as a Designer for Cussons Intl in the UK, as a Design Manager for Coca-Cola Europe in Brussels and latterly as Global Design Director for the Carlsberg Group in Copenhagen.
The event is free of charge for epda Members & Partners.
Attendance fee: 60 Euros / pax
