A lot goes into the giving of a gift. You not only want to find the perfect thing for the recipient, but you also want the presentation to have the wow factor. It’s no wonder then that gift packaging is a big deal. While you may think there are only so many things you can do with a box or bag or case, gift packaging designers continue to push these forms and materials in new directions. Here are 10 inspirational gift packaging designs doing exactly that.
Veuve Clicquot/Yayoi Kusama La Grande Dame
We’re starting with a bang. Veuve Clicquot has teamed up with Japanese visual artist Yayoi Kusama for a new limited-edition La Grande Dame 2012 champagne featuring a Kusama-designed label and box. The box already makes for a perfect gift with Kusama’s signature bold flower and polka dot design. However, if you really want the wow factor, Kusama has also designed a stunning floral sculpture that weaves its way around the bottle. Limited to just 100 numbered pieces, this has to be the greatest packaging a champagne bottle has ever seen. And the most incredible gift (if you can afford it).
- Sugarfina Candy Care Package
We love this super sweet gift packaging design from confectionary company Sugarfina. Building on the idea of posting care packages, the brand has designed a mailbox-friendly gift box right down to the colour scheme and postal details. Inside there are eight little drawers which house the different flavours of candy and space to write a gift note. We love how all of the components come together to add an element of theatre and surprise to opening up sweet treats.
- Royal Salute Whisky – The Treasured Blend
Royal Salute Whisky has taken its royal connections to the next level with the packaging for its 25-year-old Scotch, The Treasured Blend. Inspired by the Crown Jewels, the exterior of the box suggests quality from the very start with its royal blue cloth material and gold detailing. The double-door design also adds to the unboxing experience by evoking the anticipation felt when unwrapping a gift. Inside is a truly stunning gold-foil panoramic design by fine artist Kristjana S. Williams of the Royal Menagerie animals that offers the exact wow factor you want when gifting.
- Arctic Blue Gin
Arctic Blue Gin’s aurora gift box is less extravagant in its design but no less impactful. Drawing inspiration from the aurora borealis associated with the region in its name, Arctic Blue Gin created a presentation box that displays a stunning Northern Lights scene across three panels. What makes this the kind of gift box that someone would want to keep forever is the holographic coating. This means that the lights appear to move across the box as the viewer moves it. We love how Arctic Blue Gin has been able to translate one of the world’s most magical natural phenomena to a piece of packaging that undoubtedly stands out.
- Tiananmen Square/Li Ziqi mooncakes
The Mid-Autumn Festival is one of the most important celebrations in the Chinese calendar and mooncakes are an essential part. As a result, there are many incredible presentation box designs that appear every year. One of the most eye-catching that we’ve seen is the collaboration between Tiananmen Square and Chinese internet star Li Ziqi. This red mooncake gift box is elegantly stunning in its red and gold colour scheme. What makes it really magical though is the interior paper art scene which brings to life key Chinese landmarks, including Tiananmen Square, through intricate layers of paper. It’s something that you’d be happy to display long after the mooncakes are gone.
- Shangri-La Hotel mooncakes
The other mooncake gift packaging design that got our attention this year comes courtesy of the Shangri-La Hotel in Kuala Lumpur. Part of the Over the Moon collection, the Master Chef Gift Box is beautifully designed from top to bottom. On lifting the lid, the recipient reveals a lantern-shaped paper art scene of a rabbit riding a bicycle. What’s more, the scene also magically lights up when you pull the cord at the top to give it that true lantern feeling. The mooncakes themselves are in two layers below the lantern which creates an unboxing experience for the recipient as they move down the packaging.
- Ruinart champagne sleeve
Champagne producer Ruinart is revamping the entire idea of a gift box with the development of a new eco-friendly sleeve for its bottles. The Ruinart second skin case is made of a single material and is entirely paper based making it easy to recycle. What’s really impressive is that the case is produced as a single piece but has a closing system and is perfectly moulded to Ruinart’s bottle shape. As such, boxes are no longer required. More than that though the case still offers that presentation factor for gifting. Simple and elegant, the case also makes the bottle the star of the show rather than hiding it inside a typical cardboard gift box. We also love how the foil covering the neck pops as a result.
- Lush They Only Come Out At Night
Handmade cosmetics company Lush is always one to watch when it comes to packaging – even when it isn’t using any. In this case, the brand recently caught our eye with one of its new Halloween-themed gift set. Rather than its traditional brightly coloured boxes, Lush has opted for a printed drawstring gift bag for the set. Not only is it a more sustainable option but it means that the recipient can keep using the packaging for storage once they’ve used the contents. In addition, Lush has used a few pieces of cardboard inside the bag to create the illusion of bat wings. Again, this just shows how flexible this type of packaging can be with designers able to create all sorts of different shapes with it.
- Seedlip gift box
Non-alcoholic distillery Seedlip is also proving that gift packaging can be sustainable as well as eye-catching with its new gift box design. Housing a bottle and a glass, the packaging functions like polystyrene would but is made out of biomass and mycelium which means it is fully biodegradable. In addition, the bottle comes with a tag that is embed with thyme seeds which the recipient can grow using the mycelium packaging as a planter. This adds another layer to the gift beyond the products inside.
- Moleskine Studio
Notebook experts Moleskine recently launched a new collaborative collection with six international artists. Called Moleskine Studio, the series sees artwork from each artist used on the cover of one of Moleskine’s notebooks. The finishing touch is the gift-perfect packaging which sees each notebook framed like a piece of artwork. It’s a great example of how packaging can take a concept to another level and turn a fairly simple product into something gift-worthy without the need for bells and whistles.
By Cate Trotter, Head of Trends, Insider Trends, London